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Brand Guidelines

How to use the BodyFit brand. Our guidelines ensure consistent, respectful use of our identity across media, partnerships, and community.

v1.0 Updated 4 Aug 2026

Our Identity

BodyFit by Mi7z is represented by our wordmark and icon. Our primary colour is a confident blue, paired with an accent green for wellness and health. Our typography uses Space Grotesk for headings and Inter for body text — modern, clean, and highly readable.

Logo Usage

The BodyFit logo must not be altered, recoloured, stretched, or combined with other elements. Maintain clear space around the logo equal to the height of the icon. The logo must always be legible against its background. Use the provided variants for light and dark contexts.

Colour & Typography

Primary blue: hsl(207, 90%, 54%). Accent green: hsl(152, 69%, 50%). Use Inter for all body text and Space Grotesk for headings. Maintain minimum font sizes for accessibility (16px on mobile inputs). Follow WCAG AA contrast standards.

Voice & Tone

BodyFit communicates with clarity, warmth, and respect. We are encouraging but not pushy, expert but not intimidating, data-informed but human. We avoid fitness clichés and respect that every user’s journey is their own.

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